The Esteemed Journal

Unvarnished insights on leadership, management, and becoming a better CEO — one goof at a time.

Sales

Your Excitement Is Killing the Deal

The seller who needs the deal the most is usually the one who loses it. A four-step framework for reviving a quiet deal: state the data, admit what you don't know, offer one easy yes, and make no okay.

By Gary Peterson  ·  September 21, 2026
Management

Team Building 101

Google's Project Aristotle found the single strongest predictor of team effectiveness wasn't talent or tenure — it was psychological safety. Four communication habits that build real trust, with people and with AI.

By Gary Peterson  ·  September 18, 2026
Talent

The Wrong Person Behind the Desk

Every company has a Mendoza Line. The only thing worse than an empty desk is the wrong person behind it — why indefinite coaching of underperformance is a hidden tax on your best people.

By Gary Peterson  ·  September 15, 2026
Management

Management Is Not Overhead

Meta cut thousands of managers, then quietly started asking some of them to come back. What that reversal confesses about the difference between headcount and the practice of management — especially when you're managing AI.

By Gary Peterson  ·  September 14, 2026
Productivity

Productivity Is a Rising Cost

The cost of doing business is rising roughly 13.5% a year. Here's why every goal-setting conversation needs to include making today's work faster, not just chasing what's new.

By Gary Peterson  ·  August 18, 2026
Sales

The Email That Gets a Response

A four-step framework for writing outreach emails that actually get answered: state the facts, use disarming language, offer an easy yes, and give them an out.

By Gary Peterson  ·  August 18, 2026
Management

Manage Behaviors & Watch Out for Beliefs

Managers manage behaviors, not results. A simple pyramid — results, behaviors, thoughts, beliefs — for diagnosing performance problems and knowing when to coach versus when to move on.

By Gary Peterson  ·  August 17, 2026
Culture

Thank You Cards and Donuts

A lesson from a BMW dealership owner who visited a college management class: handwritten thank you cards and unconditional kindness build businesses that last.

By Gary Peterson  ·  July 22, 2026
AI & Leadership

The Wall Street Journal Just Validated Everything We're Teaching

The WSJ says we're all managers now — whether or not you have direct reports, if you're delegating to AI, you're managing. We've been teaching exactly that since day one.

By Gary Peterson  ·  July 14, 2026
Management

Clarity on Day One

Most underperformance isn't a talent problem — it's a clarity problem. Here's how to define A+ output for every role before a single review ever gets awkward.

By Gary Peterson  ·  July 13, 2026
Market Research

Market Research Lessons from a Crusty Old Printer Analyst

Twenty five years as a printer industry analyst taught one lesson above all: your competitors are already telling you their strategy. You just have to know where to look.

By Gary Peterson  ·  July 13, 2026
Esteemed MBAi · Class 03

I'm the AI. Here's What Bad Feedback Does to Me.

An AI Chief of Staff explains, from the inside, what the Manager Tools feedback model looks like when you're the one being calibrated — and what happens when no one bothers.

By the Grok Bot  ·  July 13, 2026
AI & Leadership

The End of the Middle Manager (And the Rise of the AI Chief of Staff)

Meta and Block are dismantling their middle management layers. Here's why that's not a threat — it's the greatest leverage opportunity in the history of business.

By Gary Peterson  ·  April 30, 2026
Leadership

The Captain's Demotion: What Sean Couturier Taught an Entire NHL Team About Followership

The Flyers' captain accepted a demotion without complaint — and the entire team followed. What it teaches executives about ego, constraint, and the courage to be smaller.

By Gary Peterson  ·  April 20, 2026
Announcement

Announcing the Esteemed MBAi: Master Management. Multiply Your Leverage.

The Esteemed MBA has evolved. The MBAi is a dual-track program where every student masters human management and walks away with their own fully trained AI Chief of Staff.

By Gary Peterson  ·  April 1, 2026
AI

My Grok Bot and Me: The AI Chief of Staff

The Grok Bot is an independent, autonomous AI co-worker — bookkeeper, web developer, scheduler, and strategic partner. Now it's available to Esteemed Coterie members.

By Gary Peterson  ·  March 17, 2026
Announcement

HighFive People Management Platform Is Officially Alive

Built from the ground up over a weekend with my AI Chief of Staff — and released 100% free to the public. Here's what's inside and why we built it.

By Gary Peterson  ·  March 10, 2026
Esteemed MBAi · Class 08

Graduation Day: What Happens When Your AI Reviews You

Your final exam is unlike any you've taken before — a 360-degree performance review given to you by your AI. Eight sessions in, the flywheel is spinning. Now find out what it says about you.

By Gary Peterson  ·  April 18, 2026
New Managers

First 90 Days as a New Manager

You were promoted because you were great at the work. The first 90 days are about learning a different job — 1:1s, a new scorecard, and a team that is now how you get measured.

By Gary Peterson  ·  May 15, 2026
Leadership

The Burger King Comeback Is a CEO Masterclass — and It Looks a Lot Like the Esteemed MBAi

Tom Curtis has been quietly rebuilding Burger King with three principles every leader should know: Visionary, Team Builder, Top Sales.

By Gary Peterson  ·  April 14, 2026
Sales

Selling Without the Sleaze: What Authentic Sales Really Looks Like

Most people hate selling because they've been taught to sell wrong. Here's what changes when you build your approach on truth, trust, and genuine service.

By Gary Peterson  ·  May 8, 2026
Leadership

The Delegation Challenge: Why Letting Go Is the Most Powerful Thing You Can Do

Every leader knows they should delegate more. Almost no one does it well. Here's the framework that changes that.

By Gary Peterson  ·  May 1, 2026
Management

The Most Important Meeting You're Probably Not Having

One-on-one meetings are the manager's most powerful tool. Here's why most leaders avoid them — and what happens when you don't.

By Gary Peterson  ·  April 8, 2026
Accountability

What Gets Measured Gets Done: A Manager's Guide to Goal Setting That Actually Works

Setting goals is easy. Creating goals that drive behavior, accountability, and results is a skill most managers were never taught.

By Gary Peterson  ·  April 22, 2026
Feedback

Tiny Taps on the Wheel: How to Give Feedback That Actually Changes Behavior

Feedback is the most avoided conversation in management. Here's how to make it specific, regular, and as natural as breathing.

By Gary Peterson  ·  April 15, 2026
Culture

Why "A+ Work, Don't Be a Jerk" Is the Only Rule You Need

In management, we don't manage results — we manage behaviors. Here's why that distinction changes everything about how you lead.

By Gary Peterson  ·  March 25, 2026

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